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Competitive strategy is the long-term plan of how a brand can develop an edge over competitors, attract consumers, and succeed in the digital landscape....
SWOT analysis stands for Strengths, Weaknesses, Opportunities, and Threats. It is used to visualize the brand and highlight the vital elements of its digital landscape. SWOT analysis contains needed data by marketeers in order to launch effective marketing campaigns....
The buyer's journey represents the different stages the consumer (buyer) goes through when looking for a way to satisfy his/her needs and wants. Depending on the product, service, niche, etc. it consists of 4 stages (awareness, research, decision, loyalty)...
Understanding your ideal customer is one of the most crucial steps in the life-cycle of any brand. Not only does it help in targeting the right segment, it also helps in minimizing wasted ad-spend. Impersonate your ideal customer and build a path gradually leading to your brand. Utilize available channels, break down advertisement budget, and estimate growth. Always keep in mind, an effective digital marketing strategy is as effective as its goals....
Did you notice a sudden change in your rank? Then it’s time to check your search engine optimization strategy and the recent SEO updates. Google algorithms are constantly changing and can affect your rank....
Learn about SEO success factors, techniques, and how to measure and improve your SEO score, and rank for targeted keywords on major search engines like Google, Bing, and Yahoo in just 3 minutes....
Almost all digital channels offer free and paid options to promote your product or service. Paid advertisements almost always guarantee better results and more reach, with relatively smaller efforts than organic strategy....
Increasing your brand awareness is the most vital first step of your brand especially if you are a startup. It’s not an easy job, but it’s definitely not impossible and here are 3 ways to achieve great results....
The story of digital marketing starts at the birth of a new brand, with a new way to solve a problem or to satisfy a need. Since not all brands are created equal a digital marketer must compose a strategy of how this particular brand will be one of the best, if not the best, in the market....
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