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digital marketing in egypt

COVID-19 altered the landscape and transformed storefronts into easily deployed digital displays and targeted ads. More importantly, it reconstructed the consumer behavior who now spend significantly more time online. Irreversibly infusing digital marketing into the business plans of many small, medium, and large Egyptian companies....

what is Swot analysis

SWOT analysis stands for Strengths, Weaknesses, Opportunities, and Threats. It is used to visualize the brand and highlight the vital elements of its digital landscape. SWOT analysis contains needed data by marketeers in order to launch effective marketing campaigns....

what is buyers journey

The buyer's journey represents the different stages the consumer (buyer) goes through when looking for a way to satisfy his/her needs and wants. Depending on the product, service, niche, etc. it consists of 4 stages (awareness, research, decision, loyalty)...