Did you notice a sudden change in your rank? An increase/decrease in organic impressions and traffic? Then it’s time to check your search engine optimization strategy and the recent SEO updates. Google algorithms are constantly changing and can affect your rank.
Are Google’s algorithms changing?
There are hundreds of SEO algorithms and benchmarks in the world of search engine optimization. Some are crucial, while others are optional, and in some cases unfeasible and uncontrollable i,e domain age. Despite the numerous SEO updates, domain age remains one of the key ranking factors that we cannot control or influence. That’s why dedicating your efforts towards the important factors can yield better results than trying to achieve a perfect SEO score.
What is Google’s algorithm?
There are two types of SEO algorithms, on-page and off-page. On-page SEO algorithms are a set of benchmarks and indicators responsible for making search engines understand the content of web pages. Furthermore and to a certain extent, on-page algorithms influence the way search engines deal with web-pages, and therefore determine the keywords, audience, impressions, and traffic the website will rank for. Almost all On-page algorithms are controllable and can be enhanced to increase the viewability of a web page. On the other hand, Off-page algorithms are often difficult to control and require a considerable amount of extra efforts, time, and dedication to control and influence. Off-page algorithms are a set of actions and indicators outside the digital boundaries of a web page that can be used to influence the credibility, authority, and authenticity of a web page. Despite the high costs of it, off-page optimization have better and more efficient results than On-page optimization.
When is the next SEO update?
Here is what the experts at SEMRush say about Google algorithms, and the likelihood of another SEO update. A higher number (more than 5) means there is a good chance for another SEO update in the near future, while a low number (less than 5) means the chance of another SEO update is low and less likely. For more info visit our friends at SEMRush.