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Misinformation and misconception about digital marketing is rampant in Egypt. In this post, we'll set the record straight and give you accurate information about digital marketing in Egypt...
In order to find the best digital marketing agency for your business, there are a few things you need to consider, and in this article, we will outline 7 things to look for in a digital marketing agency in Egypt....
If you are completely new to the world of direct marketing, then you are probably thinking that some pointers on mobile marketing might help you profoundly, so that you can begin your career in this field. Here are 8 tips to help you start with...
COVID-19 altered the landscape and transformed storefronts into easily deployed digital displays and targeted ads. More importantly, it reconstructed the consumer behavior who now spend significantly more time online. Irreversibly infusing digital marketing into the business plans of many small, medium, and large Egyptian companies....
Competitive strategy is the long-term plan of how a brand can develop an edge over competitors, attract consumers, and succeed in the digital landscape....
SWOT analysis stands for Strengths, Weaknesses, Opportunities, and Threats. It is used to visualize the brand and highlight the vital elements of its digital landscape. SWOT analysis contains needed data by marketeers in order to launch effective marketing campaigns....
The buyer's journey represents the different stages the consumer (buyer) goes through when looking for a way to satisfy his/her needs and wants. Depending on the product, service, niche, etc. it consists of 4 stages (awareness, research, decision, loyalty)...
Understanding your ideal customer is one of the most crucial steps in the life-cycle of any brand. Not only does it help in targeting the right segment, it also helps in minimizing wasted ad-spend. Impersonate your ideal customer and build a path gradually leading to...
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