digital marketing in egypt Archives

16 Nov 2021

In order to find the best digital marketing agency for your business, there are a few things you need to consider, and in this article, we will outline 7 things to look for in a digital marketing agency in Egypt....

28 Jun 2021

How to start a career in direct marketing?

Mighty Leap

Digital Marketing Career

If you are completely new to the world of direct marketing, then you are probably thinking that some pointers on mobile marketing might help you profoundly, so that you can begin your career in this field. Here are 8 tips to help you start with...

27 Mar 2020

Digital marketing in Egypt during COVID-19

Mighty Leap

Delight

COVID-19 altered the landscape and transformed storefronts into easily deployed digital displays and targeted ads. More importantly, it reconstructed the consumer behavior who now spend significantly more time online. Irreversibly infusing digital marketing into the business plans of many small, medium, and large Egyptian companies....

19 Mar 2020

What are the 3 types of competitive strategies?

Mighty Leap

Attract

Competitive strategy is the long-term plan of how a brand can develop an edge over competitors, attract consumers, and succeed in the digital landscape....

17 Mar 2020

What is SWOT analysis and how to use it?

Mighty Leap

Attract

SWOT analysis stands for Strengths, Weaknesses, Opportunities, and Threats. It is used to visualize the brand and highlight the vital elements of its digital landscape. SWOT analysis contains needed data by marketeers in order to launch effective marketing campaigns....

13 Mar 2020

What is a buyer’s journey?

Mighty Leap

Attract

The buyer's journey represents the different stages the consumer (buyer) goes through when looking for a way to satisfy his/her needs and wants. Depending on the product, service, niche, etc. it consists of 4 stages (awareness, research, decision, loyalty)...

09 Mar 2020

How to create an effective digital marketing strategy?

Mighty Leap

Delight

how to create digital marketing strategy

Understanding your ideal customer is one of the most crucial steps in the life-cycle of any brand. Not only does it help in targeting the right segment, it also helps in minimizing wasted ad-spend. Impersonate your ideal customer and build a path gradually leading to...