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Competitive strategy is the long-term plan of how a brand can develop an edge over competitors, attract consumers, and succeed in the digital landscape....
SWOT analysis stands for Strengths, Weaknesses, Opportunities, and Threats. It is used to visualize the brand and highlight the vital elements of its digital landscape. SWOT analysis contains needed data by marketeers in order to launch effective marketing campaigns....
The buyer's journey represents the different stages the consumer (buyer) goes through when looking for a way to satisfy his/her needs and wants. Depending on the product, service, niche, etc. it consists of 4 stages (awareness, research, decision, loyalty)...
Understanding your ideal customer is one of the most crucial steps in the life-cycle of any brand. Not only does it help in targeting the right segment, it also helps in minimizing wasted ad-spend. Impersonate your ideal customer and build a path gradually leading to...
Almost all digital channels offer free and paid options to promote your product or service. Paid advertisements almost always guarantee better results and more reach, with relatively smaller efforts than organic strategy....
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