{"id":355108,"date":"2020-03-27T19:33:00","date_gmt":"2020-03-27T19:33:00","guid":{"rendered":"http:\/\/mightyleapeg.com\/?p=355108"},"modified":"2021-01-25T05:21:49","modified_gmt":"2021-01-25T05:21:49","slug":"digital-marketing-in-egypt-during-covid-19","status":"publish","type":"post","link":"https:\/\/mightyleapeg.com\/blog\/digital-marketing-in-egypt-during-covid-19\/","title":{"rendered":"Digital marketing in Egypt during COVID-19"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row section\" style=' text-align:left;'><div class=\" full_section_inner clearfix\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">    <div class=\"vc_empty_space\"  style=\"height: 32px\" ><span class=\"vc_empty_space_inner\"><span class=\"empty_space_image\"\n                 ><\/span>\n<\/span><\/div>\n\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h1>Digital marketing in Egypt during COVID-19<\/h1>\n\n\t\t<\/div> \n\t<\/div>     <div class=\"vc_empty_space\"  style=\"height: 32px\" ><span class=\"vc_empty_space_inner\"><span class=\"empty_space_image\"\n                 ><\/span>\n<\/span><\/div>\n\n<\/div><\/div><\/div><\/div><\/div><div      class=\"vc_row wpb_row section\" style=' text-align:left;'><div class=\" full_section_inner clearfix\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>The spread of COVID-19 affected many businesses, not only in Egypt, but on a global scale as well. Curfews, quarantine, and the fear of this new pandemic forced many businesses to close the doors of many branches, and in some cases close <em>all<\/em> brick-and-mortar doors. As a result, many businesses shifted their focus from the brick-and-mortar business strategy to other ways to reach their customers, and at the same time increase customer base. Making digital marketing one of the most suitable, rewarding, and less expensive marketing channels in 2020, and if utilized effectively it can be the best step for a wide range of Egyptian brands in a wide range of sectors.<\/p>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div><\/div><\/div><\/div><div      class=\"vc_row wpb_row section\" style=' text-align:left;'><div class=\" full_section_inner clearfix\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">    <div class=\"vc_empty_space\"  style=\"height: 32px\" ><span class=\"vc_empty_space_inner\"><span class=\"empty_space_image\"\n                 ><\/span>\n<\/span><\/div>\n\n<blockquote class='blockquote_shortcode with_quote_icon with_icon_font' style='border-left: 0;'><span style=\"color: #741515\" class=\"icon_quotations_holder\"><i class=\"eltd_icon_font_elegant icon_quotations \"><\/i><\/span><h4 class='blockquote_text' style=\"color: #741515;\"><span>Digital marketing works, you just have to know how to apply it<\/span><\/h4><\/blockquote>    <div class=\"vc_empty_space\"  style=\"height: 32px\" ><span class=\"vc_empty_space_inner\"><span class=\"empty_space_image\"\n                 ><\/span>\n<\/span><\/div>\n\n<\/div><\/div><\/div><\/div><\/div><div      class=\"vc_row wpb_row section\" style=' text-align:left;'><div class=\" full_section_inner clearfix\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3>How can companies in Egypt survive COVID-19?<\/h3>\n\n\t\t<\/div> \n\t<\/div>     <div class=\"vc_empty_space\"  style=\"height: 12px\" ><span class=\"vc_empty_space_inner\"><span class=\"empty_space_image\"\n                 ><\/span>\n<\/span><\/div>\n\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>COVID-19 altered the landscape and transformed storefronts into easily deployed digital displays and targeted ads. More importantly, it reconstructed the consumer behavior who now spend significantly more time online. Irreversibly infusing digital marketing into the business plans of many small, medium, and large Egyptian companies.<\/p>\n<p>With new challenges come new opportunities, new ways to reach and understand consumers along with their needs, wants, and demands. And COVID-19 is no difference, it may have closed many brick-and-mortar doors but it opened the doors to easier and more effective ways to market.<\/p>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div><\/div><\/div><\/div><div      class=\"vc_row wpb_row section\" style=' text-align:left;'><div class=\" full_section_inner clearfix\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">    <div class=\"vc_empty_space\"  style=\"height: 32px\" ><span class=\"vc_empty_space_inner\"><span class=\"empty_space_image\"\n                 ><\/span>\n<\/span><\/div>\n\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3>In conclusion:<\/h3>\n\n\t\t<\/div> \n\t<\/div>     <div class=\"vc_empty_space\"  style=\"height: 12px\" ><span class=\"vc_empty_space_inner\"><span class=\"empty_space_image\"\n                 ><\/span>\n<\/span><\/div>\n\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Now, is the right time to consider digital marketing and a digital marketing strategy for your brand if you want it to survive the next pandemic. Offline marketing is a great channel that usually yeild great results, but when combined with digital marketing, it can give your brand a mighty leap into the next phase of customer aquisition and revenues.<\/p>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div><\/div><\/div><\/div><div      class=\"vc_row wpb_row section\" style=' text-align:left;'><div class=\" full_section_inner clearfix\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">    <div class=\"vc_empty_space\"  style=\"height: 32px\" ><span class=\"vc_empty_space_inner\"><span class=\"empty_space_image\"\n                 ><\/span>\n<\/span><\/div>\n\n\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<a style=\"background-color:black;color:white;text-decoration:none;padding:4px 6px;font-family:-apple-system, BlinkMacSystemFont, &quot;San Francisco&quot;, &quot;Helvetica Neue&quot;, Helvetica, Ubuntu, Roboto, Noto, &quot;Segoe UI&quot;, Arial, sans-serif;font-size:12px;font-weight:bold;line-height:1.2;display:inline-block;border-radius:3px\" href=\"https:\/\/unsplash.com\/@dtopkin1?utm_medium=referral&amp;utm_campaign=photographer-credit&amp;utm_content=creditBadge\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"Download free do whatever you want high-resolution photos from Dayne Topkin\"><span style=\"display:inline-block;padding:2px 3px\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"height:12px;width:auto;position:relative;vertical-align:middle;top:-2px;fill:white\" viewBox=\"0 0 32 32\"><title>unsplash-logo<\/title><path d=\"M10 9V0h12v9H10zm12 5h10v18H0V14h10v9h12v-9z\"><\/path><\/svg><\/span><span style=\"display:inline-block;padding:2px 3px\">Dayne Topkin<\/span><\/a>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>COVID-19 altered the landscape and transformed storefronts into easily deployed digital displays and targeted ads. More importantly, it reconstructed the consumer behavior who now spend significantly more time online. Irreversibly infusing digital marketing into the business plans of many small, medium, and large Egyptian companies.<\/p>\n","protected":false},"author":1,"featured_media":355115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1493],"tags":[1510,1497,1496],"class_list":["post-355108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-delight","tag-covid-19-digital-marketing","tag-covid-19","tag-digital-marketing-in-egypt"],"_links":{"self":[{"href":"https:\/\/mightyleapeg.com\/blog\/wp-json\/wp\/v2\/posts\/355108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mightyleapeg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mightyleapeg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mightyleapeg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mightyleapeg.com\/blog\/wp-json\/wp\/v2\/comments?post=355108"}],"version-history":[{"count":0,"href":"https:\/\/mightyleapeg.com\/blog\/wp-json\/wp\/v2\/posts\/355108\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mightyleapeg.com\/blog\/wp-json\/wp\/v2\/media\/355115"}],"wp:attachment":[{"href":"https:\/\/mightyleapeg.com\/blog\/wp-json\/wp\/v2\/media?parent=355108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mightyleapeg.com\/blog\/wp-json\/wp\/v2\/categories?post=355108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mightyleapeg.com\/blog\/wp-json\/wp\/v2\/tags?post=355108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}